Taco Bell took me on to create social media assets designed specifically for user engagement.
Taco Bell Emoji Engine The Brief: The emoji engine came about when iOS finally decided to release a Taco emoji. Once we got the green light, countless hours with a small team were spent building 600+ GIF’s. One taco emoji = 1,295 reasons to tweet @TacoBell.
The Idea: Working with Deutsch LA, our goal was to make sure every single emoji–all flags, all iOS exclusive emojis, and even emojis that have existed since 1991–have a response. We built ‘Taco Emoji Engine’ directly into Twitter. No apps to download, no extra websites to visit–all a user needed was an emoji keyboard and a Twitter account.