The New Taco Emoji Gives Twitter Fans Reason to Celebrate.jpg

Taco Bell

Taco Bell took me on to create social media assets designed specifically for user engagement. 

Taco Bell Emoji Engine
The Brief: The emoji engine came about when iOS finally decided to release a Taco emoji. Once we got the green light, countless hours with a small team were spent building 600+ GIF’s. One taco emoji = 1,295 reasons to tweet @TacoBell.

The Idea: Working with Deutsch LA, our goal was to make sure every single emoji–all flags, all iOS exclusive emojis, and even emojis that have existed since 1991–have a response. We built ‘Taco Emoji Engine’ directly into Twitter. No apps to download, no extra websites to visit–all a user needed was an emoji keyboard and a Twitter account.

The Result: 500,000 hits in just 5 days.

See more here


Screen Shot 2017-02-07 at 12.07.13.png
iPhone 6S Rose Gold.png