The Brief: Create a rich experience for users to test drive the new Mitsubishi Mirage.

The Idea: Night Drive is an interactive test drive experience. Using your smartphone, along with a desktop or laptop, the user is able to virtually test features of the G4 on a midnight racing track. At the end of the experience, users get a highlight reel of their experience in the form of a GIF that can be shared on social media.

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